As the average product has a fraction of on-shelf attention, the next best tool to brand awareness is packaging. Getting a product noticed in the sea of color and design is almost impossible – that is without the introduction of leading edge graphics that will pull the eye and demand attention!
From Toothpaste boxes to VHS video packages, multi-national brands are turning to holographic diffractive materials to help move product off the shelves and into the hands of their consumers. Marrying standard true-color printing to the brilliant laser-sharp color and dynamic textures of diffractive patterns adds a new dimension of eye-appeal to otherwise blasé graphic effects.
Due to the explosive growth in the production of holographic packaging films and paper, adding holographic refractive backgrounds to packages is lower cost than one might expect. Best of all, a program can be developed that can utilize existing production methods, from design through application. Contact our specilists for further details.
