Geigy Pharmaceuticals


AuthentiBrand Inc.’s first custom hologram, this image was produced in 1987 for CIBA / Geigy Pharmaceuticals. AuthentiBrand Inc. pioneered the manufacture of mass production hologram magnets for this 100,000+ piece promotion of the drug Slow-K. As previous hologram magnets had only been created in small quantities by hand lamination, an entire new production method needed to be created. AuthentiBrand Inc. worked closely with Mike Vulcano (now of Holographic Finishing Inc.) to modify existing presses in order to create a roll-on application of hot foil to PVC, then re-register print to the surface and die cut in-line. The finished magnets were then blister packed to direct mail cards for a highly successful campaign.