Artwork Styles for Holograms:

2D - set up charges start as low as $1,000. This style is composed simply of ‘surface graphics’; there is nothing actually ‘dimensional’ about the image, though it is still created in the holographic process. There are 3 basic reasons this type artwork is used: first – it can be created using simple ‘dot matrix’ equipment which is far less costly and more available than actual holographic mastering equipment; second – the ‘surface type imagery’ is easy to see in most any lights making it best for packaging and other ‘eye catching’ uses where dimensionality is not necessary; and third – 2D is easy to understand format which takes very little understanding by the customer and it is very quick to create even at very large sizes. Artwork for 2D type holograms can be generated via standard graphics or simple computer design by most anyone fluent in the use of graphics programs. 2D surface graphics are best used for transparent security, packaging, and high volume low quality holograms. Replication of 2D surface holograms is most forgiving allowing most any type equipment to run them, thereby the most prevalent in commercial use.

2D3D - set up charges start as low as $2,500. This style is a 3 dimensional image created by the ‘interplay’ of multiple planes of flat artwork, the dimension being caused by the ‘parallax’ (movement in space) between the 2 or more ‘layers’ of the image. There are 3 basic reasons why this type of artwork is employed in embossed style holography: first – it is FAR easier to create than 3D and thereby there are many more laboratories capable of this type work; second – multiple images can be created on a single master, bringing the cost way down for small multi-image production projects; and third – the images are still relatively easy to see even under ambient (fluorescent and shaded) lighting. Under direction by a skilled holographic producer such as AuthentiBrand Inc, artwork for 2D3D type holograms can be generated by anyone familiar with the separation of 4 color process and also highly proficient at the use of Vector Based artwork such as Adobe Illustrator. Concept and execution of multi-image masters take substantially more time than single images, but are still far less costly than true 3D. 2D3D holograms are best used for labels and projects where there are logos, cartoon style imagery, and projects where the ease of visibility in multiple lighting scenarios is important. Replication of 2D3D is more forgiving than 3D, so it can be made ‘bright’ on most equipment run by a skilled technician.

3D (type used for most photopolymer holograms at setup costs starting at only $2,500) – set up charges start at around $6,000. This is the most complicated and sophisticated for of artwork for holography. this truly three dimensional image is created by making a real hologram from a 3D model the same size as the finished piece (or sometimes from SGI computer generated imagery costing over $10,000) There are 3 basic reasons why this type of artwork is employed in embossed style holography: first – this is the most ‘real’ looking type of hologram. There are very few laboratories the world capable creating of this type work; second – only one image can be created on a master, but there is a lot of ‘focus’ on the artwork for this image so it is generally more realistic and exciting to view; and third – when viewed under a good light source (halogen spotlight or direct sunlight), these images are very exciting and can have a high degree of depth. Artwork for true 3D type holograms is very complicated, and includes a combination of accurate miniature sculpting as well as flat graphics to match; and, artwork for 3D must be created under the direct guidelines of a highly skilled holographic professional if it is be attractive. 3D holograms are best used promotional products, book and magazine jackets, high security labels and other projects where there is value added through a high degree of realism. Replication of 3D is the most difficult, and the equipment and personnel capable of reproducing bright 3D embossed holograms are limited. Truly 3D images, created by AuthentiBrand Inc., are the ‘most realistic’ type of holograms available.